Todd Gannon moderates a discussion with nine entrants from SCI-Arc in the Guggenheim Foundation’s 2012 competition for a museum in Helsinki: Eric Owen Moss (Eric Owen Moss Architects), Ivan Bernal (Xefirotarch), Margaret Griffin and John Enright (Griffin Enright Architects), Hsinming Fung and Craig Hodgetts (Hodgetts + Fung), Florencia Pita (Pita & Bloom), Jenny Wu (Oyler Wu Collaborative), Russell Thomsen (Idea Office), Tom Wiscombe (Tom Wiscombe Architecture), and Wes Jones (Jones, Partners: Architecture). Gannon begins with an attempt to categorize them by formal strategies, and then invites the panelists to respond to his categorization. Wes Jones’s assertion that entries need to be strategized based on knowledge of the jurors prompts a general discussion about architectural competitions. From the audience, Thom Mayne challenges the panelists to articulate what their project’s position was, and each panelist responds.