Todd Gannon describes his interest in the phenomenon of obsession. He characterizes the unprecidented ability of contemporary youth to multitask as a new kind of hyper-attention. He attributes this to advances in technology and especially real time feedback loops. He talks about his interest in form and surface problems and the idea of translating linguistic techniques to material form. He discusses his interest in a surface that organizes itself in terms of coded form and language. Gannon presents a few of his own projects, stressing the ability to come up with creative ways of working within economic constraints. He argues that media can create transparency in ways which is seldom explored.