Eric Owen Moss talks with Sam Nazarian and Theresa Fatino, the CEO and CCO respectively of the SBE Entertainment Group, which established and operates numerous hospitality and lifestyle venues including hotels, restaurants, and nightclubs. Design is paramount to the branding strategy of SBE who partnered with Philippe Starck a leading designer of luxury restaurant, hotel and real estate properties. Nazarian and Fatino present SBE's design philosophy and branding strategies.