Jennifer Siegal is a SCI-Arc alumna, and the founder and principal of the Office of Mobile Design (OMD). Siegal is interested in the “environmental consequences of auto-mobility,” and in “using design to affect social mobility.” Her ideas of mobile architecture are not confined to portability but also take on the implications of time and place. Through the presentation of her work she discusses the principles that drive OMB such as sustainability, research, and mass-customization.