In his introduction, Craig Hodgetts talks about his experience with Chief Disney Imagineer Christopher Carradine, and the Disney Imagineering department.

Carradine describes some of the financial and artistic motivations behind the development of the first Disneyland theme park in Anaheim. The park was approached like a movie, employing animators who worked on elaborate storyboards.

Carradine characterizes the Euro Disney project as a decoding of European culture in a Disneyesque way. He notes that in designing for Europe, the Imagineers pay extra attention to detail, because Europeans are already surrounded by whimsical architecture. Carradine describes how their designs synthesize a lot of historical imagery and influences, such as world fairs, movies, boardwalks, and industrial archaeology. He discusses historical architecture references as a way of encapsulating history, and merging object, space and experience. He discusses the relationship between space, place and live special effects.